So the 22 immutable laws of marketing are
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- Law of Leadership
- Law of the Category
- Law of the the Mind
- Law of the Perception
- Law of the Focus
- Law of the Exclusivity
- Law of the the Ladder
- Law of the Duality
- Law of the Opposite
- Law of Division
- Law of Perspective
- Law of Line Extension
- Law of Sacrifice
- Law of Attributes
- Law of Candor
- Law of Singularity
- Law of Unpredictability
- Law of Success
- Law of Failure
- Law of Hype
- Law of Acceleration
- Law of Resources Warning